Tuesday, January 3, 2012 at 2:30PM No one is forcing you to use Twitter, grumpy old men
It's easy to point at curmudgeons in old (print) media who willingly fossilize themselves and refuse to adapt as their industry changes.
You can see the cliffside falling behind these people, yet they refuse to acknowledge what's happening and take a step forward to safety.
They're going to fall off the edge when it crumbles away. And land in a little "poof" hundreds of feet down, like Wile E. Coyote.
So the grumpy old man being ridiculed by media observers on the internet today is Steve Henson, managing editor of the Pueblo Chieftain.
Henson was apparently dragged kicking and screaming into starting a Twitter account, mostly so he could "get with it" and communicate with young people. Never mind that saying "get with it" probably ages you at least 20 years in the eyes of these upstarts who venture in the murky waters of social media.
So does writing 750-word columns attempting to explain Twitter to an audience that's already way ahead of him.
Jim Romenesko already ripped Henson for making newspaper editors look bad by being so out of touch. Yet underneath all the bellyaching about Twitter, Henson seems like he gets how Twitter can be a useful tool to promote his newspaper. But then he goes on a long, tortured rant regarding what personal Tweets describing his day would look like.
And there is where Henson completely misses the point. When readers and followers ask for Tweets asking him to write about his day, they're presumably showing an honest curiosity in how his job works, how the news is put together for consumption. How about indulging that interest and engaging his audience, rather than mocking them with jokes about Tweeting his bathroom routine?
Twitter,
blogging,
new media,
newspapers,
old fogeys 








Grousing about Twitter being a forum for people saying what they had for lunch is such an old, tired complaint now, right up there with saying bloggers write in their pajamas, out of their mother's basement. I guess Henson hasn't looked out of his office much recently and noticed all other forms of media enthusiastically embracing Twitter. (It's so pervasive that it has the appearance of reporters and networks trying to seem cool.)
Apparently, he's overlooked the fact that Twitter is increasingly being used as a news source, where people can get real-time updates on news, breaking or otherwise, instead of waiting for websites, TV and newspapers to tell them what's happening. Sure, others (including myself) use it to pass along the minutia of their day, such as how their workouts went, what beer they're drinking and, yes, what they're eating. But that stuff can easily be ignored in favor of substantial information.
What's so irritating about hackery like this is that no one is forcing curmudgeons to use Twitter. If you don't like it, if the concept offends you, don't use it. How simple is that? But if you're using it to "get with it" and trying to help your publication by utilizing social media to attract readers, embrace that and quit whining about something you admittedly don't understand.
Quit trying to have it both ways. Adapt or die.